14.0264 Convergence, Winter 2001: adoption and diffusion of new media technologies

From: by way of Willard McCarty (willard@lists.village.Virginia.EDU)
Date: 09/25/00

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                   Humanist Discussion Group, Vol. 14, No. 264.
           Centre for Computing in the Humanities, King's College London
                   <http://www.princeton.edu/~mccarty/humanist/>
                  <http://www.kcl.ac.uk/humanities/cch/humanist/>
    
    
    
             Date: Mon, 25 Sep 2000 07:03:21 +0100
             From: Arun-Kumar Tripathi <tripathi@statistik.uni-dortmund.de>
             Subject: [CfP]_Convergence_ devoted to the theme of an historical 
    approach to understanding the future adoption and diffusion
    
    dear humanist scholars,
    
    [forwarded via (convergence-l@luton.ac.uk) --thought might interest
    you.-arun]
    ----------------------------------------------------------------------
    
    Date: Thu, 21 Sep 2000 16:20:39 +0100
    From: Convergence <convergence@luton.ac.uk>
    [--]
    
    *This message was transferred with a trial version of CommuniGate(tm) Pro*
    Call for papers
    
    The Winter 2001 issue of Convergence (vol. 7, no. 4) will be
    devoted to the theme of an historical approach to
    understanding the future adoption and diffusion of new media
    technologies.
    
    Those who fail to learn from history are doomed to repeat
    it George Santayana, 1863-1952
    
    o    History of the Future of New Media
    
    The study of new media as a specialization within mass
    communication began to take root with the advent of
    satellite distribution of television signals and the
    resultant explosion in new video channels. Established
    models of mass communication included the broadcast of
    messages from a media source (whether print or electronic)
    to a generally heterogeneous audience with limited (if any)
    direct feedback from that audience. The infusion of
    computer-mediated communication, interactive systems that
    connected receiver to sender, and the emergence of the
    World-Wide Web have challenged the traditional view of mass
    communication. Other point-to-point communication
    technologies such as  fax machines, cellular telephones and
    pages have also had a dramatic impact on peoples daily
    lives.
    
    o    Understanding New Media From an Historical Perspective
    
    Anyone predicting the media landscape in 1960 from the
    vantage point of 1955 would have had relatively little
    difficulty in making accurate forecasts. The same can not be
    said for a forecaster in the year 2000 looking 5 years down
    the road. While new media become the focus of scholarly
    investigation generally after the medium is well
    established, not all new media survive in the marketplace.
    Examples include CBSs Field Sequential Color Television
    System (rejected by the FCC but taken to the moon by the
    Apollo missions), AT&Ts PicturePhone, over-the-air
    subscription television, analog DBS, Qube interactive cable
    television, quadraphonic sound, CB radio, teletext,
    videotex, RCAs CED videodisc player and AM stereo. What
    were proponents (direct advocates for the technologies),
    competitive critics (those who wished to protect an
    alternative technology), and objective observers (those with
    no apparent stake in the adoption and diffusion of the
    technology) saying about these new media? Original case
    study manuscripts of one or more of these technologies are
    especially encouraged.
    
    o    Theories of New Media Adoption and Diffusion
    
    Are there any inevitabilities in the adoption and diffusion
    of new media? Were radio and television destined for mass
    adoption? Was it predictable that the World-Wide Web in the
    United States would quickly become a new medium dominated by
    commercially sponsored content? Would changes in political
    (including regulatory and policy concerns), economic, or
    technological factors have altered the course of media
    development? Based on what we know about how new media have
    evolved in the past, can we create theoretical constructs
    from which we can better understand the future of new media
    today?
    
    o    New Media Visionaries
    
    Finally, some visionaries seem to be able to see the future
    of media technologies. One of the most commonly cited
    visionaries of the hypertext age has been Vanevar Bush,
    Harry Trumans Director of the Office of Scientific Research
    and Development. (Arthur C. Clark, J.C.R. Licklider,
    Nicholas Negroponte and Daniel Bell are more authors who may
    be considered visionaries for new communication technologies
    and their social impact.) What other historical examples
    exist of insightful visions of the future of communication
    technology exist? What can we learn from these visions and
    the visionaries?
    
    Submissions are welcomed relating to the history of the
    future of new media technologies and services (eg Carolyn
    Marvin, 1988, Ithiel de Sola Pool, 1983) from theoretical,
    historical, economic, and policy perspectives as well as
    retrospective technology assessment. Original works that
    analyze the actual writings of the future of existing or
    previous communication technologies are sought.
    
    Copy deadline for refereed research articles: 30 April 2001.
    
    All proposals, inquiries and submissions for this special
    issue to:
    
    Bruce C. Klopfenstein
    Professor of Telecommunications, Department of
    Telecommunications, 320 West Hall, Bowling Green State
    University, Bowling Green, OH 43403 USA. Web:
    <http://www.luton.ac.uk/Convergence>
    e-mail: klopfenstein@earthlink.net
    --
    



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